Have you seen this video? The first time I saw this, I already said to myself that this video is going to be viral. As of now, it has about 8 million views. It’s really a great concept and applaud whoever their advertising agency is for doing a great job.
I showed that video to my son who loves angry birds and he absolutely love the video. He was asking if he can play that live angry birds too. Guess what, if it was just near our place, my wife will be racing out to be the first one to play. She’s an angry birds addict.
I was doing a research on what advertising agency they used. I know there’s Publicis Groupe agency but I think they handled AT&T. What I know is that T-mobile is wholly owned by German telecoms giant called Deutsche Telecom. It could be Adbrands.
Another good marketing gimmick done by their advertising agency is this flash mob. Check it out.
This flash mob was done last year if I recall it correctly and it won TV ad of the year at the British Television Advertising Awards. So whatever advertising agency they used, hat’s off to you.